25 Dec Helvetica The Perfume

Oakland based creative collective, Guts & Glory has created a scent, if you can call it that, for the typeface Helvetica. Inspired by the typeface’s qualities they’ve created a scent that is pure and neutral that has been distilled down to its most essential element, water. Each limited edition bottle is beautifully printed in 24K gold Helvetica lettering, contains 2  oz. of distilled water and sells for $62. Get it here.